Fox targeting Christian market

[Swiss Miss]

FHE targeting Christian market
20 Sep 2006 12:50am EDT - By Gregg Kilday

20th Century Fox Home Entertainment said Tuesday that it is reaching out to Christians with FoxFaith, a new label that will market DVDs aimed at the faith-based audience. It also will release some of the films in theaters. It will distribute at least six -- and possibly as many as a dozen -- of the movies theatrically each year, beginning with Michael Landon Jr.'s Love's Abiding Joy, based on the fourth novel in Janette Oke's Love Comes Softly series about a 19th century frontier family. Joy will be released Oct. 6 on 230-240 screens in 90 markets through such circuits as Carmike Theatres, AMC and some regional chains. While the films will be supported with $5 million marketing campaigns that will encompass local TV, newspapers, direct mail and grass-roots efforts, they will not be distributed through 20th Century Fox's theatrical apparatus but will be released through the Bigger Picture, a subsidiary of Woodland Hills-based Sabella Dern Entertainment, which specializes in the digital delivery of alternative content.

"Fair and Balanced"
It's spreading like wildfire!!

Maybe Fox is getting the message...

Most Americans Believe Media is Assaulting Morals, Study Shows
June 07, 2007 - Sixty-eight percent of Americans say the media have damaged moral values in America, according to a report released Wednesday by the Culture and Media Institute.

The report also concludes that the more a person watches television, the less likely he or she is to believe that the media are influencing the nation's morals. CMI is a division of the Media Research Center, which is also the parent organization of Cybercast News Service.

Michael Medved, syndicated radio talk-show host, delivered the keynote address at a Wednesday conference held in conjunction with the report’s release. "This is one of the most important studies of its kind in years," he said, "because it is one of the first to examine the amount instead of the quality of television Americans are watching." Robert Knight, director of CMI, pointed to television's "seductive effect," which makes a person less likely to believe his or her moral values are being affected.

Other findings in the report include:

* 54 percent of Americans say the news media have a negative impact on moral values; only 11 percent say the news media have a positive impact.

* 73 percent of Americans say the entertainment industry has a negative impact on moral values; only 7 percent say the entertainment industry is having a positive impact.

* The more a person watches television, the more permissive his attitudes toward sexual issues like sex outside of marriage, abortion and homosexuality are likely to be.

* The more a person watches television, the less likely he is to value religious principles and obedience to God.

Brent Bozell, founder and president of the Media Research Center, said "[Liberalism] is seeping into the culture and it's having its corrosive effect."

MORE